Cider Week FLX

2018 Cider Week FLX launches!

Cider Week FLX!

Friday, September 28 - Sunday, October 9, 2018

to orchard.jpg

FOR IMMEDIATE RELEASE

September 20, 2018

Contact

Jenn Smith

Executive Director, New York Cider Association

917.714.4274 | newyorkciderassociation@gmail.com

4TH ANNUAL CIDER WEEK FLX, SEPTEMBER 28 - OCTOBER 7 PUTS SPOTLIGHT ON REGION’S ORCHARDS

ITHACA, NY - Cider Week FLX is a ten-day festival spotlighting the quality, variety and abundance of cider grown and made in the Finger Lakes. Harnessing the growing consumer interest in cider, the promotion drives agritourism to key farms and tasting rooms, and cultivates appreciation for New York cider in the region’s bars, restaurants, bottle shops and beyond. A full overview of the festival can be found on the Cider Week FLX website, CiderWeekFLX.com. Cider-focused happenings at participating orchards, cidery tasting rooms, and cider spots in Geneva, Interlaken, Ithaca, Rochester, Trumansburg, and Williamson include guided walks, dinners, drop-ins, and cheese pairings. Cider Week FLX is unique from other cider festivals because the Finger Lakes is an exceptional center of cider making, due to the relative abundance of cider fruit, the presence of Cornell University’s world-class apple horticulture and enology resources, the area’s identity as a winemaking region, and the location of the USDA apple germplasm repository in Geneva. The entire calendar of festival events is available online at CiderWeekFLX.com/flx/events/. On Sunday, September 30 the action will be at Cornell Orchards, where the “ Cider Sunday ” event offers an afternoon of orchard walks, talks from Cornell CALS educators and researchers, and a meet-the-cider maker tasting and market in the Cornell Orchards Store , with a special selection of cider pairing snacks provided by Cornell Catering . In addition to the hard cider that adults may sample, apple enthusiasts of all ages can taste and make bespoke blends of dozens of different apple varieties, including traditional European hard cider varieties. Finger Lakes cider makers participating in the Cider Week promotion include:

● BLACK DIAMOND CIDER (Trumansburg)

● EVE’S CIDERY (Van Etten)

● GRISAMORE CIDER WORKS (Locke)

● KITE & STRING CIDER (Interlaken)

● LAKE DRUM BREWING (Geneva)

● NEW YORK CIDER COMPANY (Ithaca)

● REDBYRD ORCHARD CIDER (Trumansburg)

● SOUTH HILL CIDER (Ithaca)

● WAR HORSE BREWING @ THREE BROTHERS WINERY (Geneva)

@newyorkcider

newyorkciderassociation@gmail.com

newyorkciderassociation.com

Over the past decade, hard cider has been one of the fastest growing segments of craft beverage, due to factors including interest in farm-to-bottle beverages, drinkers’ general wish for lower alcohol options, and orientation by millennials to drink by occasion rather than category. According to Nielsen Research, small, regional producers such as those located in FLX have been the strongest performers of recent years, with an off-premise sales growth rate of 30% in 2017. Despite this expansion, drinker familiarity with cider remains a work in progress, and so the New York Cider Association (NYCA) works to give it increased exposure. NYCA Executive Director Jenn Smith said , “Cider is an important part of New York’s farm-based food culture. Drinkers are still learning that premium cider, made from New York apples, is being grown and fermented right in their backyard. Cider Week has been very effective at educating people about cider, upending misconceptions about cider always being sweet, and underlining the connection that cider has to the orchards where families enjoy U-pick apples in the fall.”

The outcomes of the FLX festival will be deepened awareness of FLX as an apple- and cider producing region, increased visitation, and economic stimulation based on both tourism and a boost in craft beverage sales.

About New York Cider

With more cideries than any other state (90 and counting!), a thriving apple industry, historic orchards, and a reputation for being the source of quality craft beverages, New York is the national cider industry frontrunner in terms of quality, scale, reach and economic impact. New York Cider Association works to advance that leadership, with the twinned objectives of developing New York Cider’s market position and strengthening the viability of the New York cider industry. To learn more visit newyorkciderassociation.com .

About Cider Week New York

Cider Week was launched by Hudson Valley-based sustainable agriculture not-for-profit Glynwood in 2011 as a way to connect trade professionals to farm-based cider producers in the region, while also increasing public awareness and appreciation. Now produced by the NYCA, Cider Week has grown from a series of marketing events for producers and retailers occurring in New York City and the Hudson Valley, into a series of four regional festivals throughout the state. To discover other cider weeks, visit ciderweeknewyork.com .

Community Support

NYCA’s production of Cider Week FLX is possible thanks to the contributions of our sponsors, all important members of the regional cider community: Cider In Love, Finger Lakes Cider House, Goodnature, and Vance Metal.

For media & press inquiries, please contact NYCA Executive Director Jenn Smith, 917.714.4274

newyorkciderassociation@gmail.com

Cider Week FLX perspectives, and moving right along

end of Cider Week 2017.jpg

Small Farmer's Heyday?

Reporting from the 5th Annual Cider Week FLX

Perspectives from Kite & String/Good Life FarmBlack Diamond Farm and CiderEve's Cidery and Redbyrd Orchard Cider


It starts with a bang- the annual Downtown Ithaca Apple Harvest Fest- and continues through a full week and 2 solid weekends of cider-centric events full of tastings, education, conviviality. It also happens smack in the middle of harvest and pressing season, and most of us are small cideries still playing both sides of the table: working the orchard and press by day, and dashing off to events in the afternoon and evenings.  This is year 5 for the producer-initiated and -run Cider Week FLX, associated now with the New York Cider Association and aligned with Cider Week NYC (approaching 10/20-29/2017).

harvest 2017.png

Given this perfect storm in harvest and cider drinking time, how does it work? Does Cider Week do the job to create 'cider ephiphanies' all over the region? Are we inspiring new cider devotees to our FLX orchard cider ways? And if so, does this mean enhanced sustainability for our family farms, our IPM and organic orchards and our desire to participate as living wage employers, aware and active enviromnental stewards, socially just businesses and members of healthy families?

tank cleaning 2017.jpg

Is it even possible to answer these questions mere days after Cider Week ends and as we return to the trees and press to catch up?  Consider this a sally into addressing these larger issues as they affect our vision and day-to-day businesses, and join us in the conversation! For now, some thoughts from the collaborating minds that make up the Finger Lakes Cider House: Kite & String (house cidery), Black Diamond, Eve's Cidery and Redbyrd Orchard Cider.


1985.jpg

Black Diamond Farm and Cider's Ian Merwin weighs in...

Cider week was the busiest ever for us this year.  Some days we had simultaneous events in different places. It was great to have so much interest in ciders, but exhausting to keep up with it in the midst of harvest and pressing!  Our farm/cidery tours on Saturday were definitely the high point for Black Diamond—about 80 people arrived for two tour groups, and most of them bought cider and/or Crosswinds Farm cheese while they were here.  These farm tours connect us with customers from several states who know our apples and ciders, and are enthusiastic about seeing the home orchards and cidery where it all begins! With each successive FLX cider week, we can see the evolution of regional cider culture.  People are increasingly appreciative of orchard-based ciders made from traditional cider varieties, expressing our unique growing conditions in upstate NY.  This year we also noted that more people were asking for “dry” ciders, though they were sometimes unsure of what that really meant!  


IMG_0469.jpg

Thoughts from Eve's Cidery's Autumn Stoscheck

Cider Week 2017 brought folks from all over the country (and other countries too!) to our region to experience cider culture of the Finger Lakes. It was fun to see the passion folks have for drinking good cider and their excitement to get behind the scenes in the growing and making of it. 

We led a cider apple and cider tasting workshop in the orchard at Indian Creek, and folks got really excited about tasting the differences in apples of the same variety grown on different farms.

Photo Oct 05, 6 10 59 PM.jpg

We led a tour of our Albee Hill orchard where participants learned about the abstract notion of terroir in ciders, wild bees and the new resiliency paradigm in farming.

We also held a private dinner for special guests and tasted through our library of perries, both ours and some from across the ocean.

My favorite part of cider week this year was hearing from folks how they had just been at another cider week event. It was great to see people come to the area for days and attend the diversity of great happenings. I was also more than impressed to see the amazing food pairing local chefs are coming up with for cider because that's a key piece in the development of an authentic cider culture...local food made for cider.


harvest 2017.png

Enthusiasm from Redbyrd Orchard's Eric Shatt

I feel like we had a bigger audience than ever and the understanding and interest in what we are doing is getting to people. We are being watched,  and by some pretty impressive wine/food focused folks, this is great!!!!.  After this year’s cider week I feel the momentum is moving in our direction.  Cider in the Finger Lakes is special!!!


cidery tour 10.8.17.jpg

Kite & String thoughts from Melissa Madden

The end of such a big push leaves me wanting to tie it all up into an mentally neat package.  The effort that goes into these 9 days of cider madness challenges us- as the owners and eternal hosts at Finger Lakes Cider House- to be convivial, hospitable and ever prepared for visitation.  The increased attention to cider in the region asks us to step off-farm and out of the cidery and tasting room to share Kite & String at our accounts. I attempted to make sense of this schedule with one single post on our calendar, as well as individual event posts each day.

Meanwhile, the full bounty of the farm comes to fruition and demands love and attention just as the cidery ramps into overtime. We think of Cider Week as an opportunity to share this overwhelming abundance and engender love for the FLX landscape and farms as they are now.  Meanwhile, we'd like to pay attention to the past and step away from the production and retail mentality- remembering that this long cider celebration falls right on Indigenous People's Day, with its obvious and complicated reflections on our generation of land owners and farmers.  We also seek to pay homage to 400 years of growing trees and naturalizing apples and fermenting them into a beverage that has grown from scrumpy to craft and vies with fine (grape-based) champagne for a spot on the celebratory table.

How to wrap one's head around the opportunities for discussion here? And simultaneously do thousands of tastings both here and around the region? More and more, we're thinking of Cider Week as a magnifying glass on our year-round programming, on our messaging, on our social commitments. We hope each year to participate to the best of our ability in events that are both light and fun, some that are deeply nerdy and some that really delve into the true land-based issues we believe lie at the heart of orchard cider. 

liberty sunset.jpg

Stay in touch! We'd like to continue the discussion...

Sign up for our newsletter

or 

Send us a private email now!

FLX Cider Week buzz begins!

This past week, many of us FLX Cider Week Cideries went on down to NYC to Wassail the City.  We had a blast, and got our annual early October Cider Week FLX off to a good start!


A few highlights:

  • Our very own Call to the Barrel Dinner (Mon. 10/5) is released! Join us for a fantastic menu paired with the whole-room Toasts all night.  Tickets and more info, here...
  • Travel Packages make it easy to enjoy Cider Week October 2- 11, 2015!
    • Cayuga Lake Package features lodgings, transport to FLCH's Call to the Barrel and VIP Orchard Tours, Tastings and Lunch
    • Geneva Package features lodgings, Lake Drum Brewing's VIP Bar Take Over and Dinner with Sam Buyskyes @ Kindred Fare
    • Local Pairings Packages are built around one night near event hotspots!